Dentsu Institute (Executive Producer: Naoki Tani), an internal organization of Dentsu Group Inc. (Tokyo: 4324; President & CEO: Toshihiro Yamamoto; Head Office: Tokyo; Capital: 74,609.81 million yen), and the Ikeda Laboratory*(Professor: Ken’ichi Ikeda), a facility engaged in media and social psychology research at Doshisha University (location: Kyoto City, Kyoto Prefecture; President: Tomoko Ueki), with the collaboration of Dentsu Macromill Insight, Inc., have conducted their own international comparative analysis of results from the World Values Survey (WVS), a survey of a total of over 100 countries and societies. The analysis revealed 9 distinctive trends in Japan.